Business Speaker & Expert In Marketing Economics
Appearances, Endorsements and Speaking Engagements
$5,001 - $10,000
Book or Hire Bill Capsalis
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Bill Capsalis has over 25 years of corporate marketing and executive level management experience. He spent 12 years as the VP of Marketing for the Central Division of Kinko's and helped make the brand a household word.
Bill became an expert in retail marketing strategies, promotions and strategic partnering opportunities. During his tenure at Kinko's, the company evolved from a campus copy shop to a worldwide provider of business services. This required very strategic marketing initiatives including the re-positioning of the company three times over a period of six years.
In addition to the Kinko’s experience, Bill has also worked as the EVP of GAIAM Inc. – a Broomfield, Colorado-based healthy lifestyle products company. While at GAIAM Bill helped define the brand category for the LOHAS industry (Lifestyle of Health and Sustainability) and assisted the company in its IPO. While at GAIAM Bill was also responsible for all branding initiatives and the web and catalog sales channels.
Bill brings a wealth of general management expertise having been one of the top executives at a billion dollar company and also an entrepreneur in his own right. He has consulted with over two dozen companies both large and small and focuses his experiences on organizational change and management. After many years of helping the companies he has worked for achieve greatness, he started his own consulting firm in August of 2001. MarkEnomics (a fusion of the two words marketing and economics) is a strategic consulting firm specializing in marketing plan strategy, tactical implementation and entrepreneurial business thinking.
Currently Bill is the co-founder and Chief Operating Officer of OurHouse, (www.ourhouseworks.com) a consumer cleaning products company located in Niwot, Colorado that sells a line of environmentally preferable cleaning products for the home. He continues to work with consulting clients and make presentations to companies while helping to rid the planet of harmful household cleaning chemicals.