Biography

Call 1.800.966.1380 to contact Jack Trout booking agent, publicist, manager, pr firm, representative and management company for booking Jack Trout speaker appearances, autograph signing, endorsement deals or hiring Jack Trout as a keynote speaker for your next event. Find Jack Trout official website information, speaker fees, booking fees, costs and schedule. Instrumental in developing the vital approach to marketing known as “positioning,” Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

President of Trout & Partners, one of the most prestigious marketing firms with headquarters in Connecticut and offices in 13 countries, Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.

He started his business career in the advertising department of General Electric. From there, he went onto become divisional advertising manager at Uniroyal. He then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over 25 years. With Al, he co-authored the industry classic "Positioning: The Battle for Your Mind".

In 1985, Jack and Al Ries wrote a second book, "Marketing Warfare". Crossing marketing thinking with some of the principles of the famous Prussian military strategist Carl von Calusewitz, this book, along with the first, is now published in 14 languages.

In 1988, "Bottom-Up Marketing" was published. It became popular as the “process” book, as it completed what has become known as the “Trilogy” of marketing books. "The 22 Immutable Laws of Marketing" quickly became the marketing bible. It outlines the basic reasons why programs succeed or fail in the competitive nineties.

Next came "The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right". Jack Trout's latest book is "Big Brands Big Trouble: Lessons Learned the Hard Way".

PFP Sports & Celebrity Talent PFP is a speakers bureau and booking agency providing Jack Trout speaker, personal appearance and endorsement information. Booking Jack Trout for appearances, as a motivational speaker, keynote speaker, for a fundraising event, grand opening, television or radio commercial, PR campaign or trade show is easy through our agency. For more info, contact Jack Trout through PFP Sports & Celebrity Talent at 1.800.966.1380.