Biography
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Maddy Kent Dychtwald is a nationally recognized public speaker, author, marketing executive and entrepreneur. One of the nation's leading authorities on the maturing market, for the past twelve years she has been actively involved in analyzing and forecasting consumer and marketing trends related to boomers and the 50-plus population.
In 1986, she co-founded Age Wave, Inc., the nation's premier consulting and marketing firm focused on defining the wants and needs of maturing Americans. In her capacities at Age Wave, Dychtwald managed projects involving a diverse group of Fortune 500 clients, including companies such as Blue Cross/Blue Shield, the Eckerd Drug Company, Ortho Pharmaceuticals, McDonald's, and The Principal Financial Group.
She has helped these and numerous other companies brainstorm to develop leading-edge products and marketing strategies that target middle-aged and mature market segments. Dychtwald, a nationally recognized public speaker, has been frequently featured in newspapers, magazines and trade publications nationwide. She is also an award-winning producer of numerous communications programs, including a PBS special that depicts a positive image of aging.
Since leaving Age Wave, she has focused her time on speaking engagements as well as her book, "The Power Generation: Boomer Trends at the New Millennium". She has delivered speeches to more than fifty thousand people nationwide. Her presentations combine provocative information with exciting and entertaining multi-media imagery. She is a great public speaker.
A baby boomer herself, Maddy Kent Dychtwald graduated magna cum laude from New York University. Presently, she lives in the San Francisco Bay Area with her husband, Ken, and their two children, Casey and Zakary.
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