Athlete Endorsements
Ever since Red Rock Cola hired Babe Ruth
to endorse its soft drink brand in the 1930's, companies have utilized
athletes to pitch their products and serve as company spokespersons.
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NFL star Clinton Portis for
Coca-Cola |
It is estimated that companies spend
close to one billion dollars on athlete endorsements each year and
for good reason.
Studies have shown that consumers are more likely to purchase products
endorsed by athletes than products not endorsed. Athletes are role
models and consumers tend to believe athletes, especially those
with a positive public image.
But simply having an athlete endorsement your product or company
is not enough. You need to select an athlete that fits your company's
image and appeals to your demographic audience, not to mention one
that is both recognized and respected by consumers.
That is where Playing Field Promotions can help. We can find the
perfect celebrity athlete to endorse your product or company through
a variety of advertising mediums, including:
- TV Commercials
- Print Advertisements
- Radio Spots
- Point-of-Purchase
- Voiceovers
- Infomercials
We will utilize our expertise from working with 1000's of athletes
to offer unbiased opinions and suggestions on which athlete (s)
would best complement your marketing strategy. Just as important,
we understand market value and will ensure that you do not overpay
for an athlete's services.
We can also assist you in obtaining usage rights for game footage
and advise you on the permitted use of league and team logos in advertising.
Playing Field Promotions prides itself on providing expert service
in an expedient, professional manner, enabling you to book the perfect
sports speaker or
athlete endorsements without any of the hassles.
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