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| Endorsements & Spokespeople |
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| Ever since Red Rock Cola hired Babe Ruth to endorse its soft drink brand in the 1930's, companies have utilized athletes to pitch their products and serve as company spokespersons. |
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| It is estimated that companies spend close to one billion dollars on athlete endorsements each year. And for good reason. |
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Studies have shown that consumers are more likely to purchase products endorsed by athletes than products not endorsed. Athletes are role models and consumers tend to believe athletes, especially those with a positive public image.
But simply having an athlete endorse your product or company is not enough. You need to select an athlete that fits your company's image and appeals to your demographic audience, not to mention one that is both recognized and respected by consumers.
That is where Playing Field Promotions can help. We can find the perfect athlete to endorse your product or company through a variety of advertising mediums, including: |
NFL star Clinton Portis for
Coca-Cola |
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TV Commercials
Print Advertisements
Radio Spots
Point-of-Purchase
Voiceovers
Infomercials
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| We will utilize our expertise from working with 1000's of athletes to offer unbiased opinions and suggestions on which athlete (s) would best complement your marketing strategy. Just as important, we understand market value and will ensure that you do not overpay for an athlete's services. |
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| We can also assist you in obtaining usage rights for game footage and advise you on the permitted use of league and team logos in advertising. |
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As Quoted In
And Other Major Publications |
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Basketball great James Worthy with the winner of a radio promotion at the NBA All-Star Game |
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Roy Firestone, Ozzie Smith, Marcus Allen & Rick Barry at a fundraising event |
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Baseball Hall of Famer Reggie Jackson signs autographs at a hospitality event. |
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All-Pro Champ Bailey of the Denver Broncos at a retail grand opening. |
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